On July 30, the official Weibo account of Hong Kong’s Phoenix Weekly released the video of the theme song “This is My Attitude” by Bored Ape Toho Club (BATC), a creative project of Bored Ape, describing APE in singing and promoting BATC by saying “Join us, with BATC,
Only you can find your true self.”
The case was accompanied by the topic “Meeting you is my ape”, referring to “what is the last time in your life that you can’t let go? Now, let’s meet an ape together, because it was you, because # meeting you is my ape #”.
Notably, on July 30, the official Weibo account of the state-run CCTV website forwarded and posted a comment, saying, “In reality, we are always afraid of loneliness and look forward to a place where we can speak our minds and show our individuality. Maybe everything will be changed by the arrival of a monkey. Which ape is your favorite?”
BATC series of the Chinese version of Boring Ape is developed by No.1 Collection, a digital collection sales platform, which is known as the Chinese version of Boring ape. According to the official introduction of No.1 Collection, BATC is a second innovation project based on the No.1 Collection’s Boring Ape #5513, which was purchased in May 2022. The BATC project was officially launched at the end of July, and the distribution method is by appointment lottery.
The number one collection points out that the BATC series has a limited issue of 9999 copies, 388 copies are officially reserved, the selling price is 588 yuan per copy, and one copy can be purchased with each winning signature code. The final reservation number of the lottery reached 267,968 people, and because many users participated in the invitation and assistance activities, the total number of actual lottery entries reached 899,822.
For the purpose of publicity, leading collection, said BATC related topics “meeting you was my ape” success boarded the microblogging hot search, especially on weibo video out second, a list of the hot topics by phoenix weekly as hostess, CCTV net, CCTV net sports and nearly hundred KOL forward and media involved in the interaction, the program advertisement is times square in New York,
For a week of publicity.
As mentioned in the first collection, from August 3, BATC series advertisements will also land in 5 key cities including Beijing, Shanghai, Shenzhen, Chengdu and Chongqing. The stars and brands holding BATC Boring apes will be unveiled successively, and BATC will be led to explore commercial landing projects more in line with the market rules.