Nowadays, the domestic situation of digital collections is very good, and many players want to join it, and some people with creative ability even want to make digital collections for sale by themselves.
In fact, digital collections can be in the form of pictures, videos, audios, etc., and everyone has the right to issue digital collections on the chain.
So what types of digital collections should we create?
First of all, please face up to your own strengths and choose a field that you are good at and familiar with.
Can individuals publish digital collections? How to choose a platform?
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There are many types of digital collections, which can be roughly divided into digital collections of artworks, cultural relics, intangible cultural heritage, trendy games, avatars, sports, cards, Chinese paintings, oil paintings, photography, etc. aspect.
From the nature of the works, it can be roughly divided into 3D models, digital works, game props, music movies and other aspects.
What are the key points of designing a collection?
0 1
Visualize digital works
If you want to gain more market attention, you can co-brand with well-known designers or IPs.
0 2
Issuance rules
When designing rules, you should start from the purpose, whether it is for profit or brand effect.
0 3
Integrated Marketing
Don’t separate digital collection releases from brand actions.
0 4
Combination of virtual and real
As a kind of virtual goods, digital collections are recommended to be effectively bundled with the physical goods of the brand, which can also drive the sales of physical objects.
After designing the digital collection, we need to conduct transactions through the platform. The digital collections issued by different platforms are distributed on different blockchains .
For example, Tencent’s Zhixin Chain, Ali’s Ant Chain, Baidu’s Baidu Super Chain, JD.com’s Zhizhen Chain, as well as many treemap chains and international public chains that use many platforms, among which there are public chains and alliance chains.
But whether the platform will let you on, and how the sales will be after it is on is a question we need to consider.
Can individuals publish digital collections? How to choose a platform?
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According to incomplete statistics, there are more than 300 digital collection distribution platforms in China. The qualifications required to issue NFT digital collections are generally determined by the issuing platform, that is, the NFT trading platform, and the audit standards for each platform are also different.
Next, let’s take a look at the key points of choosing a platform:
- Choose a well-known platform. Well-known platforms such as Tencent and Ant, such as Huanhe and WhaleTalk, have more projects, and there are many projects in the queue, so we can choose platforms with higher cost performance.
- Select those endorsed by local governments or associations.
- Check whether the blockchain linked to the platform is on the record list of the Cyberspace Administration of China.
- See if the platform has released digital collections of big brands.
What platforms or channels are there for distributing digital collections?
- UGC digital collection platform
UGC is a platform for users to create content. There is no threshold for this type of platform. Anyone can register their own NFT digital collections on the chain. Only excellent works will be sold.
The domestic UGC digital collection platform is represented by NFTCN, which is more suitable as a new IP issuer or a trial and error platform for new IP.
Can individuals publish digital collections? How to choose a platform?
Image source network, intrusion and deletion
- PGC digital collection platform
PGC refers to Expert Generated Content. Not all users of this type of platform can cast NFT digital collections on the chain. The IP side needs to submit the plan to the platform side for review, and the platform side will choose whether to issue or not according to the internal requirements for the collection.
This type of platform occupies the majority, including Whale Scouting, Magic Nucleus, and Digital China.
0 3. Overseas opensea platform
Opensea is the originator of the NFT trading platform and the world’s largest digital collection trading platform. The transaction volume in 2021 is $14 billion, a year-on-year increase of 646 times.
Although opensea is the largest NFT art trading market, there are still certain thresholds for domestic artist projects, which involve knowledge of scientific Internet access, English, blockchain smart contracts, discord, twitter and other knowledge and social media. Marketing and Use.
0 4. NFT digital collection publishers
Since many domestic platforms have relatively high requirements for IP works and influence, we can choose to license part of IP works to digital collection publishers, which can also avoid many pitfalls.