Just as countless legacy companies went to .com during the dotcom boom in the early 20th century, now it’s Web3’s turn.
Starbucks launches Web3 experience campaign
Starbucks launched the Web3 experience event Starbucks Odyssey on September 12.
According to Starbucks official statement, this is a new experience powered by Web3 technology, which will provide Starbucks Rewards members and Starbucks partners (employees) in the United States with the opportunity to earn and purchase digital collectible assets (NFTs) to obtain new The perks and immersive coffee experience.
Starbucks says it is one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, while creating a digital community that provides new ways for Starbucks to engage with members and partners. Starting September 12, customers and partners can join a waitlist for a chance to be among the first to gain access to the Starbucks Odyssey experience, which will be available later this year.
Brady Brewer, Starbucks Executive Vice President and Chief Marketing Officer, said, “Leveraging Web3 technology will allow our members to gain experiences and ownership that were previously unavailable. Starbucks Odyssey will go beyond the basic benefits that Starbucks Rewards members love and unlock numbers unique to Starbucks. , physical and experiential benefits,”
Introduction to Starbucks Odyssey Campaign
Starbucks Odyssey is an extension of the Starbucks Rewards program, Rewards members can use their Starbucks Rewards login credentials to access, after login, the main activities are as follows:
1. Journey stamp NFT: Members can participate in the Starbucks Odyssey “Journey” series of activities, such as playing interactive games or accepting fun challenges to deepen their knowledge of coffee and Starbucks, and members will receive credit for completing the journey. Collectible digital “journey stamp” NFT rewards.
2.Limited-edition stamps NFTs: Members can also purchase “limited-edition stamps” NFTs through the built-in marketplace in the Starbucks Odyssey web app experience. All members can purchase limited-edition stamps directly with a credit card Edition stamps, no crypto wallet or cryptocurrency required. Each digital stamp NFT will contain a point value based on its rarity.
3.NFT buying and selling: These stamp NFTs can be bought and sold between members in the market, and the ownership is guaranteed on the blockchain. As stamps are collected, member points will increase, allowing access to unique benefits and experiences like never before. These experiences include virtual espresso martini-making classes, access to unique merchandise and artist collaborations, invitations to exclusive events at Starbucks Reserve Roasteries, and even a trip to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.
According to Starbucks, these stamp NFTs will showcase iconic Starbucks artwork created in collaboration with Starbucks partners as well as external artists, giving members and partners their first exposure to these precious assets.
Additionally, a portion of the proceeds from the sale of limited-edition stamp NFTs will be donated to causes that are vital to Starbucks partners and Starbucks Rewards members.
Starting September 12, customers can sign up for a waitlist at https://waitlist.starbucks.com/. Later this year Starbucks will send invitations to selected waitlist members who will be among the first to explore the experience.
Why choose Polygon
Among the many public chains, Starbucks chose to cooperate with Polygon to build its Web3 experience Starbucks Odyssey.
Starbucks said this is in line with its sustainability commitment, as Polygon’s “PoS” blockchain technology uses less energy than PoW blockchains.
Polygon has pledged to be carbon negative by the end of this year and has offset the CO2 debt accrued by its network. And the Ethereum chain is about to transition to the PoS consensus mechanism, which will further reduce the carbon footprint of Polygon PoS by 99.91%.